Privacy Policy
Last Updated: November 28th 2025
Operated by Maximum Health Wellness Centre Inc.
Landing Page: https://go.maximummassage.ca/
Main Website: https://www.maximumhealth.ca/
This Privacy Policy explains how Maximum Health Wellness Centre Inc. (“we”, “us”, “our”) collects, uses, stores, and discloses personal information when individuals visit or interact with our advertising landing page located at https://go.maximummassage.ca/ and when they submit information through our forms.We operate in Alberta and comply with:
-Alberta’s Personal Information Protection Act (PIPA)
-Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) (for all cross-border data transfers and when using international service providers)
This policy applies only to our advertising landing pages and associated marketing tools—not to the JaneApp booking system or in-clinic operations, which are governed by their own privacy terms.
1. About
2. Contact Information (Privacy Officer)
Privacy Officer: Tracy Schneider-Steeves
Email: info@maximumhealth.ca
Phone: (403) 283-0725
Address: 213 19 St NW #4, Calgary, AB T2N 2H9
Under PIPA and PIPEDA, you may contact our Privacy Officer to request access to your information, correct inaccuracies, or ask questions about how we handle your personal information.
3. What Information We Collect
A. Information You Provide DirectlyThrough our form or quiz, we may collect:
Contact Information (exported and used by us):
Name
Email address
Phone number
IP address
Advertising identifiers: gclid (Google Click ID), fbclid, and similar parameters
Personal Health Information (collected but NOT exported):
These answers stay within the form platform and are not transferred, downloaded, or stored elsewhere:
Types of pain or symptoms
How long your symptoms have been present
What treatments or solutions you’ve already tried
Impact on daily life
Any additional details you voluntarily provide
We use these responses only for matching you with the appropriate therapist and to understand general trends in what concerns people contact us about.
B. Information Collected Automatically (via Tracking Technologies)
To measure advertising performance and improve our marketing, our landing page uses:
Google Tools
Google Analytics 4Google Tag Manager
Google Ads Conversion Tracking
Google Ads Remarketing Tag
reCAPTCHA (for spam protection)
Microsoft Tools
Microsoft Clarity
Microsoft Ads UET Tag
MetaFacebook/Instagram
Pixel
These tools may collect:
IP address
Device information
Pages viewed
Time spent on the page
Scroll depth and clicks
Advertising identifiers
Browser and operating system details
These services may store or process information outside Canada (including the United States). Because of this, PIPEDA applies, and we ensure that only reputable providers with appropriate safeguards are used.
We use your information for the following purposes:
A. To Contact You
To follow up on your inquiry
To send information you requested
To invite you to book an appointment through JaneApp
B. For Marketing and Advertising (with consent)
To send occasional emails about services, promos, or clinic updates
To customize future ads you may see
To analyze ad performance and improve our marketing
C. For Offline Conversion Tracking
We may use:
NameEmail
IP address
Google Click ID (gclid)
Facebook Click ID (fbclid)
These identifiers allow us to match leads with actual bookings, and send those conversion results back to Google Ads or Meta Ads in a privacy-preserving way.
This helps us improve our advertising efficiency without exposing any health information.
D. For Security and Fraud Prevention
reCAPTCHA
IP address tracking
Server logs
4. How We Use Personal Information
To ensure compliance with PIPA:
✔ Health-related answers entered into the quiz are stored only within the secure form platform
✔ These answers are never exported to spreadsheets, email, or third-party tools
✔ We review the responses only for matching you with the appropriate practitioner
✔ PHI is never transmitted to Google, Meta, Microsoft, or any advertising platforms
5. How We Handle Personal Health Information (PHI)
Exported information (name, email, phone, IP, click IDs) may be stored in:
Google Sheets (Google Workspace)
Microsoft Excel / OneDrive
Local devices used by authorized team members
Your PHI remains solely within the secure form platform (e.g., Landingi form, Typeform, or other provider).
6. Where Information Is Stored
Access is limited to:
Our internal administrative team
Certain marketing team members who manage advertising performance
IT or technical support personnel as required
All access is restricted to those who require it for legitimate business purposes.
7. Who Has Access to Your Information
Under PIPA and PIPEDA, personal information must only be kept as long as reasonably necessary.
We keep your data for:
Up to the maximum durations permitted under PIPA and PIPEDA,
OR
Until it is no longer required for advertising optimization, customer relationship purposes, or legal/regulatory obligations.
You may request deletion at any time.
8. How Long We Keep Your Information
We may transfer or store your information with:
Google (Analytics, Ads, Tag Manager, Workspace) – U.S. servers
Microsoft (Clarity, Outlook/Excel/OneDrive) – U.S. servers
Meta Platforms Inc. – U.S. servers
Landingi and other related tools – international servers
Email marketing services
And any other third-party tools
Since these services may store or process information outside Alberta and outside Canada, PIPEDA applies, and your information may be subject to foreign laws.
9. Third-Party Service Providers
Our landing page uses cookies, pixels, and scripts to:
Measure website performance
Analyze visitor behavior
Improve ad targeting and relevance
Prevent spam and fraud
By using our landing page, you consent to the use of cookies and tracking technologies described in this policy.(If you later prefer a banner, we can draft that too.)
10. Use of Cookies and Tracking Technologies
When you click to book an appointment, you will be redirected to JaneApp, a secure third-party booking platform compliant with Canadian privacy legislation.Your use of JaneApp is governed by their own privacy policy and terms.
11. Booking Through JaneApp
12. Consent
By using our landing page, submitting a form, or interacting with our advertisements, you consent to:
The collection, use, and storage of your personal information
The use of tracking technologies
Receiving follow-up communication
Storage in the United States or other jurisdictions
You may withdraw consent at any time by contacting our Privacy Officer.
You have the right to:
Access your personal information
Request corrections
Withdraw consent
Request deletion (subject to legal or regulatory requirements)
Ask how your information has been used or disclosed
To make a request, contact the Privacy Officer listed above.
13. Your Rights Under PIPA & PIPEDA
We use technical and administrative security safeguards appropriate to the sensitivity of the information collected, including:
Encrypted form submissions
Encrypted servers and databases
Access controls and authentication
Secure storage of spreadsheets
Limited access based on business needs
However, no method of transmission over the internet is 100% secure.
14. Security Measures
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will be revised accordingly.
15. Changes to This Policy
If you have questions about this Privacy Policy, or if you wish to exercise your rights under PIPA/PIPEDA, please contact:
Privacy Officer: Tracy Schneider-Steeves
Email: info@maximumhealth.ca
Phone: (403) 283-0725
Address: 213 19 St NW #4, Calgary, AB T2N 2H9