Privacy Policy
Last Updated: July 7, 2026 (v2.0 — reconciled to current data-storage architecture) · Operated by Maximum Health Wellness Centre Inc. Landing Page: https://go.maximummassage.ca/ Main Website: https://www.maximumhealth.ca/
1. About Us
This Privacy Policy explains how Maximum Health Wellness Centre Inc. (“we”, “us”, “our”) collects, uses, stores, and discloses personal information when individuals visit or interact with our advertising landing page located at https://go.maximummassage.ca/ and when they submit information through our forms.
We operate in Alberta and comply with:
- Alberta’s Personal Information Protection Act (PIPA)
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) (for all cross-border data transfers and when using international service providers)
This policy applies only to our advertising landing pages and associated marketing tools—not to the JaneApp booking system or in-clinic operations, which are governed by their own privacy terms.
2. Contact Information (Privacy Officer)
Privacy Officer: Tracy Schneider-Steeves Email: [email protected] Phone: (403) 283-0725 Address: 213 19 St NW #4, Calgary, AB T2N 2H9
Under PIPA and PIPEDA, you may contact our Privacy Officer to request access to your information, correct inaccuracies, or ask questions about how we handle your personal information.
3. What Information We Collect
We collect two categories of information through our landing pages:
A. Information You Provide Directly
Through our form or quiz, we may collect:
Contact Information (exported and used by us):
- Name
- Email address
- Phone number
- IP address
- Advertising identifiers: gclid (Google Click ID), fbclid, and similar parameters
Personal Health Information (stored in a separated, access-controlled database):
Quiz responses are collected and stored in an infrastructure separated from contact details. See Section 5 for details. These responses may include:
- Types of pain or symptoms
- How long your symptoms have been present
- What treatments or solutions you’ve already tried
- Impact on daily life
- Any additional details you voluntarily provide
We use these responses only for matching you with the appropriate therapist and for anonymized aggregate analysis to understand general trends in what concerns people contact us about.
B. Information Collected Automatically (via Tracking Technologies)
To measure advertising performance and improve our marketing, our landing page uses:
Google Tools
- Google Analytics 4
- Google Tag Manager
- Google Ads Conversion Tracking
- Google Ads Remarketing Tag
- reCAPTCHA (for spam protection)
Microsoft Tools
- Microsoft Clarity
- Microsoft Ads UET Tag
Meta
- Facebook/Instagram Pixel
These tools may collect:
- IP address
- Device information
- Pages viewed
- Time spent on the page
- Scroll depth and clicks
- Advertising identifiers
- Browser and operating system details
These services may store or process information outside Canada (including the United States). Because of this, PIPEDA applies, and we ensure that only reputable providers with appropriate safeguards are used.
4. How We Use Personal Information
We use your information for the following purposes:
A. To Contact You
- To follow up on your inquiry
- To send information you requested
- To invite you to book an appointment through JaneApp
B. For Marketing and Advertising (with consent)
- To send occasional emails about services, promos, or clinic updates
- To customize future ads you may see
- To analyze ad performance and improve our marketing
C. For Offline Conversion Tracking
We may use:
- Name
- IP address
- Google Click ID (gclid)
- Facebook Click ID (fbclid)
These identifiers allow us to match leads with actual bookings, and send those conversion results back to Google Ads or Meta Ads in a privacy-preserving way.
This helps us improve our advertising efficiency without exposing any health information.
D. For Security and Fraud Prevention
- reCAPTCHA
- IP address tracking
- Server logs
5. How We Handle Personal Health Information (PHI)
To ensure compliance with PIPA:
✔ Quiz responses are stored in an access-controlled encrypted database within our controlled infrastructure, physically separated from any contact information you provide (name, email, phone).
✔ Currently deployed on Google Workspace (Sheets) with per-user access controls; migration to Cloudflare-hosted encrypted databases (D1) is planned as our infrastructure evolves to align with our multi-client scaling.
✔ In both configurations, quiz responses are joined to contact information only by an opaque, per-session identifier accessible to authorized personnel with documented business justification.
✔ Quiz responses are used only for matching you with an appropriate practitioner and for anonymized service-improvement analysis.
✔ PHI is never transmitted to Google, Meta, Microsoft, or any advertising platforms.
6. Where Information Is Stored
Exported information (name, email, phone, IP, click IDs) may be stored in:
- Google Sheets (Google Workspace)
- Microsoft Excel / OneDrive
- Local devices used by authorized team members
Your quiz responses (PHI) are stored separately from the above contact information, in an access-controlled encrypted database as described in Section 5.
Our data storage infrastructure may evolve over time; the specific technical implementation is described in Section 5. In all configurations, the same access controls, encryption, and physical database separation are maintained.
7. Who Has Access to Your Information
Access is limited to:
- Our internal administrative team
- Certain marketing team members who manage advertising performance
- IT or technical support personnel as required
All access is restricted to those who require it for legitimate business purposes.
8. How Long We Keep Your Information
Under PIPA and PIPEDA, personal information must only be kept as long as reasonably necessary.
We keep your data for:
- Up to the maximum durations permitted under PIPA and PIPEDA, OR
- Until it is no longer required for advertising optimization, customer relationship purposes, or legal/regulatory obligations.
You may request deletion at any time.
9. Third-Party Service Providers
We may transfer or store your information with:
- Google (Analytics, Ads, Tag Manager, Workspace) – U.S. servers
- Microsoft (Clarity, Outlook/Excel/OneDrive) – U.S. servers
- Meta Platforms Inc. – U.S. servers
- Landingi – international servers
- Email marketing services (if implemented in future)
Because these services may store or process information outside Alberta and outside Canada, PIPEDA applies, and your information may be subject to foreign laws.
10. Use of Cookies and Tracking Technologies
Our landing page uses cookies, pixels, and scripts to:
- Measure website performance
- Analyze visitor behavior
- Improve ad targeting and relevance
- Prevent spam and fraud
By using our landing page, you consent to the use of cookies and tracking technologies described in this policy.
11. Booking Through JaneApp
When you click to book an appointment, you will be redirected to JaneApp, a secure third-party booking platform compliant with Canadian privacy legislation.
Your use of JaneApp is governed by their own privacy policy and terms.
12. Consent
By using our landing page, submitting a form, or interacting with our advertisements, you consent to:
- The collection, use, and storage of your personal information
- The use of tracking technologies
- Receiving follow-up communication
- Storage in the United States or other jurisdictions
You may withdraw consent at any time by contacting our Privacy Officer.
13. Your Rights Under PIPA & PIPEDA
You have the right to:
- Access your personal information
- Request corrections
- Withdraw consent
- Request deletion (subject to legal or regulatory requirements)
- Ask how your information has been used or disclosed
To make a request, contact the Privacy Officer listed above.
14. Security Measures
We use technical and administrative security safeguards appropriate to the sensitivity of the information collected, including:
- Encrypted form submissions
- Encrypted servers and databases
- Access controls and authentication
- Secure storage of spreadsheets
- Limited access based on business needs
However, no method of transmission over the internet is 100% secure.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will be revised accordingly.
16. Questions or Concerns
If you have questions about this Privacy Policy, or if you wish to exercise your rights under PIPA/PIPEDA, please contact:
Privacy Officer: Tracy Schneider-Steeves Email: [email protected] Phone: (403) 283-0725 Address: 213 19 St NW #4, Calgary, AB T2N 2H9